ELCA ad campaign shows results
Posted by Robert Fisher on April 6, 2008
Denver motorists saw billboards in September 2007 that displayed tools in the shape of a cross and conveyed a fact — “8,400 homes repaired after Hurricane Katrina” — and a message — “God’s Work. Our Hands.” The Evangelical Lutheran Church in America (ELCA) Rocky Mountain Synod took the lead in a pilot advertising campaign about the ELCA and what Lutherans are about in the world.
